7 Key Corporate Identity Questions

Over a period of time your corporate identity if not managed correctly will become inconsistent and out of sync with your business strategy. There are many reasons for this such as:

• growth through acquisitions
• geographic expansion
• market changes
• change in the business strategy
• new products and services
• change in the vision and values
• lack of management of the guidelines leading to inconsistency of application

There are 7 key questions to ask about your existing corporate identity to see if it is reaching it’s full potential

1. Commitment
Are you internally committed to the corporate identity in terms of time, influence, investment and legal protection with regard to design and geographic spread?

2. Clarity
Are your shared values, customer value proposition, substantiators, personality, essence, outward facing company structure, clearly articulated and understood across the company and amongst your target audiences?

3. Flexibility
Is your corporate identity and architecture flexible enough to adapt to restructure, growth, market changes, challenges, opportunities and does it have an ability to constantly evolve without re-inventing the wheel?

4. Authenticity?
Is your corporate brand authentic and do your shared values stand up internally and can they deliver against customers’ expectations, fit with their needs, desires and their decision making criteria?

5. Understanding?
Is your corporate brand recognised and is there an in-depth understanding of its distinctive, characteristics, qualities and how positively do customers and opinion formers discuss it in the media?

6. Consistency?
Is your corporate or brand identity applied consistently across all touch points and communications channels for all audiences?

7. Differentiation?
Do customers perceive the corporate or brand identity to have a positioning that is distinct from the competition?

If the answer is no to any of the above questions then you will need to start a review of the corporate identity. What should be done next?

Select a Senior individual
When a corporate identity programme is initiated a senior member of the company should be selected to take responsibility for the management of the programme.

Create a working party and steering group
A group of people should be selected to be responsible for the financial controls and clear lines of authority. The individuals can represent a range of activities within the business from HR to marketing. In some cases this can simply be the senior executive team.

What are the stages of work involved in the corporate identity programme?

The basic stages of an identity programme are:

Stage 1 Investigation including research, analysis and recommendations
Stage 2 Developing the identity – creating the strategy, architecture, design, guidelines
Stage 3 Launch and introduction – communicating the vision and values
Stage 4 Implementation – making it happen
Stage 5 Ongoing managemnet and communications

One of the key factors of a corporate identity programme is consistent management of the programme post launch. All too often changes of people, an attitude of “we have a guidelines so everyone can just follow them” leads to inconsistent application of the corporate identity. This can lead to confusion and dare I say it – silos where people see an opportunity to do things their way!

It is safe to say that you are Missing Out On Business That Is Right Under Your Nose?

Network is something we, as a general public, appear to have put some distance between finished the years. Perhaps this is a direct result of the way innovation has enabled us to associate, over extraordinary separations, or possibly we’ve recently lost our feeling of association as we experience our bustling live. Be that as it may, everybody loses when you neglect to associate with your locale. You lose the association in your life, as well as you lose in your business too when you let associations and connections disappear.

Things being what they are, the reason aren’t you accomplishing more to associate more with your neighborhood network? Is it true that you are so centered around developing your business on the web, or over your city, or state, or possibly crosswise over seas, that you neglect to take a gander at what’s privilege in your own terrace?

This occurs throughout everyday life, much the same as it does in business.

Attempt this as an activity – put your finger on the tip of your nose, or simply under your nose. Do you see it? You know it’s there. You can feel it there, yet you can’t see it.

It’s the same in your neighborhood network. The people group is there, directly in front of you, however you don’t see it, or in the event that you do, you presumably aren’t concentrating on it.

It’s an ideal opportunity to begin taking advantage of your locale and building your business locally.

Perhaps you don’t understand how you can join neighborhood networks into your business. Possibly you figure what you do isn’t perfect for getting customers in your neighborhood.

Ask yourself this, “how might I accomplish something that enables me and my business to wind up more associated with my locale?”

Consider the possibility that you were to begin a nearby genius ground, or a business organizing gathering. Perhaps you’re by all account not the only individual in your general vicinity endeavoring to maintain a private company. There are likely others, in your locale, who know short of what you, or most likely even some who more than you.

Odds are, there are individuals in your locale searching for a business simply like yours, and they’re falling back on the web, or they’re turning to a greater organization, since that is all they know to do.

In case you’re not connecting with your locale, they can’t reach back. They can’t discover you in the event that they don’t know you’re there.

In the event that your business is battling, at that point you have a genuine open door with your neighborhood showcase. When you attach yourself to your locale, and your locale thinks about you, and they know you’re there, as a general rule, your locale will help. The people group will come to you and offer their assistance to you. Show individuals you’re there for them and they will be there for you and your business.

It doesn’t make a difference what you do, simply accomplish something in your neighborhood network that gives them a chance to see you, and gives them a chance to manufacture an association with you and your business.

Consider the ways you can chip away at growing locally and quit missing what’s directly in front of you.

Diane Conklin is a globally known writer, business visionary, mentor, advisor, occasion organizer, speaker and marketing specialist. Diane is an immediate reaction promoting master who has some expertise in demonstrating to entrepreneurs generally accepted methods to incorporate their on the web and disconnected showcasing systems, media and strategies, to get most extreme outcomes from their advertising dollars. As a showcasing and business strategist, Diane demonstrates business people and entrepreneurs how to beat their opposition by estimating their advertising, and deliberately utilize multi-media battles to remain solitary in their commercial center as the go-to supplier for their items and administrations.

Investing in a Vehicle Upgrade for Your Courier Business

Courier vehicles are put under a lot of stress on a daily basis. They cover a lot of miles and accommodate many different courier loads destined for all kinds of customers, both of a business and a private nature. It’s a small wonder therefore that many drivers think about upgrading their vehicles on a more regular basis than they would for a privately owned vehicle.

If you’re wondering why you should consider doing this with your own vehicle, here are some good reasons that might tip the scales for you. You could soon have a newer vehicle to take on your courier loads with.

You’ll travel in more comfort

An old vehicle – or at least one that has seen better days – is not going to offer you the greatest amount of comfort in your working day. However, if you swap to a newer vehicle you’ll feel better and more positive about your work. It makes a difference when your workplace is your van each day.

Your new vehicle will promote your business in a better way

Let’s say a customer has two companies to choose from to help deliver their courier loads. The first one has a pristine vehicle, fairly new, and looking good from all angles. The second one has a vehicle so old and beaten up it looks like it’s been in a road crash. Okay so that might be taking things a little too far to extremes, but you can see the point we’re making here. A newer vehicle says a lot about your business, and if you want to expand and give the right impression when trying to find new customers with courier loads to be delivered, this is a good way to do it.

You may spend less on fuel

Older cars are typically not as efficient as newer ones. This applies to vans too. If you are thinking of upgrading to a different vehicle, make sure you do your research so you know whether or not your new vehicle will offer more miles per gallon than the one you drive now. Even if there is only a small difference, it could be enough to save a significant amount of cash over the long term. If you can get the new vehicle for a decent sum you may find this makes perfect sense for the future of your business.

As you can see it is worth considering all the angles in this situation. Even if you don’t decide to get a newer vehicle right now, you will be doing your research when you come to upgrade in the future. There will come a time when you do want to have a new vehicle for delivering, and the purchase will be easier when that time arrives.

Guide to Encapsulation

A wide array of documents used for trade and businesses require encapsulation with various varnishes. The printed and graphical materials needed for daily business operations such as brochures, restaurant menus, leaflets, flyers, presentation materials, training materials, inventory lists, banners, posters and numerous other documents are sealed in durable plastic films to improve their appearance and lifespan. Encapsulation is the only option for preserving key sales and business documents for years.

Advantages of encapsulation

Without appropriate encapsulation, your sales materials will appear dull. Encapsulation gives the document a more professional appearance. By stiffening posters and signs, it eliminates the need for additional backing. These weather resistant materials can be reused, thereby significantly reducing your cost of frequent printing of brochures and graphical products.

Different encapsulation processes

The type of material to be encapsulated helps to determine the appropriate process for sealing the document in plastic films. Encapsulation processes are divided into two broad categories – hot and cold encapsulation. The thermal process applies heat to the film to melt the adhesive resin that spreads on the material to be binds it to the plastic film. Documents through the thermal process are almost indestructible. By sealing your important business cards, identity certificates and catalogues in heat resistant films, hot preserves these documents for years.

However, not all types of printed materials and graphics are suitable for hot encapsulation. Photos and materials printed with heat sensitive ink are prone to damage when exposed to heat. These documents are through the pressure-sensitive machines. The cold encapsulation process uses encapsulating films with pressure-sensitive adhesives that bind the film to the material when pressure is applied to the film.

If you want your heat-sensitive document to be as durable as materials encapsulated with hot encapsulation process, you may opt for with low melt films. Lamination of display graphics involves application of plastic films on the surfaces of the printed materials to preserve them for years. General lamination involves application of the protective film on the top surface of the banner or poster. Binding both the surfaces of the graphic to plastic films or encapsulation provides maximum protection to graphics and printed documents.

Encapsulation finish

Encapsulated printed and graphical products come with a variety of finishes. Regardless of the type of process used for sealing the documents, you can give the materials matt, gloss, luster and satin finish. Gloss finish is the popular choice. It makes an encapsulated material look clearer and brighter. It is especially recommended for catalogues that have different types of colors.

Find the Right Printer For Your Business Cards

Business cards are an essential marketing tool for any business small or large. Getting new cards printed isn’t a huge investment, but it should be one that you think through carefully. You want a finished product that reflects the quality of your business and to do that you need to consider the quality of what is offered, not just the bottom line figure on the quote.

So what should you look for when it comes to finding the right printer for your new business cards?

Design
Are you yourself a designer? If not you should choose a printer that offers a design service either as part of or as an add-on to the package. A printing company that specialises in business cards will have a design department that knows exactly how to make the best use of the very small space on a card. They will be able to advise you on effective design options that suit your business brand. Ask to look at a selection of their previous designs to see whether they will be a good match for you.

Choice of card stock
Most good printers will offer a choice of card stock of different weights, finishes, qualities and prices. Ask what options are available and feel the card types yourself before choosing.

Flexibility
Do your business needs change regularly? You will want to find a printing company that offers flexible packages. You probably want the option of having a small print run of say 500 cards with the possibility of a repeat print run, rather than ordering a thousand or more cards in one go. This allows you to design new cards or slightly alter the old design if you want to, without wasting a lot of un-used cards from the first batch.

Green
Does your business aim to be environmentally friendly? If you are trying to lower your carbon footprint or just establish your business as an ethical green one, make sure that your printer has the same ethos as you do. Look for printers that offer recycled paper and vegetable based inks as options or as standard. Even better look for printers that are going further and reducing their own carbon footprint as far as possible.

Local
If your business is firmly entrenched in the local community you probably want to find a printer that is also local. This makes another link in your network of local businesses, reduces delivery costs and allows for face-to-face communication, which is invaluable in any business relationship. Online deals may be tempting, but you rarely get the individual service that makes your business cards stand out as unique, and that has got to be a priority when it comes to this essential marketing tool.